Swedish Tourist Association - "The Swedish Number: Saying “Hallå” to the World" by LIA 2016
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| Title | The Swedish Number: Saying “Hallå” to the World |
| Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
| Agency | Ingo |
| Campaign | The Swedish Number |
| Advertiser | The Swedish Tourist Council |
| Brand | Swedish Tourist Association |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
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