Gabriel Denaes Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
My name is Gabriel, and I am a copywriter and advertising creative. Over the past decade, I have contributed to campaigns across multimedia, print, and digital platforms.
What word would you best use to describe your office’s culture? Give us an example
Minimalist. My office is centered around simplicity: a notepad and a black fine marker for jotting down ideas or drawing mind maps, a notebook, a coffee mug, and a small, minimalistic calendar.
If you were stranded on a desert island and could only use one app., which app would it be?
Netflix. I'd enjoy catching up on all the films and shows I don’t have time to watch during the week.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Gabriel Denaes:
- 1 Think Small – Is there a more iconic campaign in advertising history? It redefined how a brand could present itself with simplicity and honesty.
- 2 Knorr’s "J’adorais" – A bold and daring move by Intermarché, criticizing the very price hikes they were guilty of themselves. It was a great example of self-awareness in advertising.
- 3 Nike’s "Just Do It" – A simple yet powerful shift in advertising, focusing not on elite athletes, but on the everyday person, making the message universally relatable.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I think it’s an interesting and evolving trend. Agencies getting involved in product development brings them closer to the heart of their clients' businesses. It allows for a more integrated approach, where creativity isn’t just limited to marketing, but extends to shaping the product itself.
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