Maite Spinelli Interview(s)

Being part of the PHNX jury is an opportunity to celebrate the diversity of perspectives that ideas can have. From my experience, I hope to provide a perspective that values ​​both the freshness of ideas and their ability to generate a significant cultural impact, highlighting those campaigns that dare to think differently and leave their mark.

I think that ideas that combine strategy and creativity effectively, deserve more recognition at festivals. This kind of campaigns have a more powerful impact and also connect with people in unique ways. In addition, those projects that transcend the commercial and address cultural or social issues should be celebrated, demonstrating how creativity can be relevant and transform realities.

I think that Brazil, Mexico and Peru are leading the way with ideas that surprise with their freshness and cultural relevance. It is exciting to see how these countries are setting trends and managing to stand out in the most important festivals.

I think ideas that spark conversation and reflect a deep understanding of what is happening in society will set the tone this year. With changes as important as the new governments in key countries such as the United States and Argentina, brands have the opportunity to interpret these moments and connect with people's emotions and concerns.

The best advice would be to be patient, check it again and again until it is completely perfect and last but not least, trust your work.

I will forever be a fan of those behind the ideas of GUT. Absolute admiration for your work