| Title | Are you human 1 |
| Campaign | The Humanity Check |
| Advertiser | Amnesty International |
| Brand | Amnesty International Italia |
| Date of First Broadcast/Publication | 2024 / 12 |
| Product | Non-profit |
| Business Sector | Human Rights |
| Story | In the wake of October 7th's events, we launched "Humanity Check", a digital campaign that uses reCAPTCHA’s logic to turn viewers into activists. It confronted users with the grim reality of Gaza's conflict and urged action beyond scrolling, inviting them to prove their humanity by calling for a ceasefire. |
| Media Type | |
| Length | |
| Creative Direction | Michele Mari |
| Copywriting | Andrea Casturà |