Cesar Rodd Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
All voices within the industry should be recognised. Having no entry fees until awarded makes awards more accessible for agencies and creatives in countries that might not otherwise be able to afford them.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The more the merrier in this case. Sometimes, festivals are creatives awarding creatives and it might make them lose perspective that, in the end, we don't advertise for creatives but for the general public.
What do you think of the idea of free entry until the shortlist stage?
As I stated before, it makes it much more accessible to unheard voices.
How would you define the perfect PHNX Awards winner?
The one that has the perfect answer to the question 'why?'.
What is having the biggest impact on creative trends at the moment?
The big buzz is all about AI. But the bigger impact, and for the worse, are the super conservative strategies. When in order not to mess up we do little or nothing, we're only hurting ourselves in the medium and long term.
Who would you nominate as your two or three “creatives of the year”?
Greg Hahn and Nedal Ahmed.
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