Title | Lo nuestro es pa' arriba |
Agency | Gut Mexico |
Campaign | Lo nuestro es pa' arriba |
Advertiser | AB Inbev |
Brand | Cerveza Pilsener |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, to remind them that they can overcome adversity and go further. With this idea, the brand seeks to promote unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world. |
Media Type | Television |
Length | |
Market | Ecuador |
Production Company | Landia |
Managing Director/Partner | Camila de Almeida Prado |
Executive Creative Director | Ramiro Rodriguez Gamallo |
Creative Director | Santiago González |
Creative Director | Roberto Gabian |
Art Director | Tomás Bejarano |
Copywriter | Rodrigo Alaniz |
Head of Production | Eugenia Carbajales |
Senior Producer | Agustina Perez Ponce |
Senior Producer | Agustina Penela |
Group Account Director | Daniel Suastegui |
Account Management Supervisor | María Isabel Durán |
Account Executive | Fernanda Álvarez |
Chief Strategy Officer | Samantha Hernandez |
Strategy Director | Jessica Méndez |
Content Lead | Geraldine Salcedo |
Advertising Manager | José Pérez-Vargas Huerta |
Advertising Manager | Eddy Xavier Cepeda Judge |
Advertising Manager | Arturo Stacey Manrique |
Director | Fran Paparella |
Director | Jaime Peña |
Managing Director | Thomas Amoedo |
Director of Production | Mercedes Guereño |
Executive Producer | Santiago Muñoz |
Executive Producer | Luciana Abramzon |
Production Manager | Demian Gross |
Director of Photography (DOP) | Sebastián Cantillo |
Editor | Daniel Balleza |
Post production director | Luis Fernando Torres Zerecero |
Colorist | Lisa Tillinger |
Mix | Ezequiel Sampietro |
Band | Ezequiel Sampietro |