Yurii Shypota Interview(s)

I understand that it is nearly impossible for young creatives or independent agencies to get on the jury of an international competition. This is why I am so grateful for this opportunity. It would be an honor to serve on the PHNX jury and help to recognize and reward the best creative work from around the world.

Having strategists and clients on the jury bridges the gap between creative vision and business goals. This ensures the winning entries demonstrate not just artistic merit but also a strong understanding of the target audience and marketing objectives.

Free entry until the shortlist stage removes a financial barrier for potential entrants. This allows smaller agencies, independent creatives, and those from developing countries to participate, fostering a more diverse and inclusive competition.

The perfect PHNX Awards winner embodies a powerful combination of creativity, effectiveness, and impact. The winner's case must include the following features: originality, exceptional execution, clear objectives, strategic insights, measurable results, cultural sensitivity and innovation.

There are several major forces shaping creative trends right now, each influencing different aspects of the creative landscape:

1. Technological Advancements: AI, AR/VR, The Metaverse
2. Social and Cultural Shifts: Sustainability, Diversity and Inclusion
3. Evolving Consumer Behaviors: the Rise of the Creator Economy, Short attention spans, the power of UGC.

1. bickerstaff.385 - independent creative agency from Ukraine, that drive all Ukrainian creative industry.
2. Obys - web design agency from Ukraine, that winner studio of the year 2024 AWWWARDS.