Brown Bag - "Brown Bag-Khair Khwah-Family Planning.mp4"

Director: Umair Nasir Ali Agency: M&C Saatchi Pakistan Production Designer: Rumina Umair Soch Ko Khaki Lifafay Se Azad Karo... "Baat Karo" "the Brown Bag" is an embedded mindset in our society that needs to be talked about. Although this TVC is on family planning but this mindset applies on many other places as well. For this campaign what was most important and difficult as a Director was to steer all effort towards aiding the communication and making the films hit the core. Big thanks to Imran Irshad, Shakeel Hasan Imad Azhar & Team at M&C Saatchi Pakistan & specially Muhammad Ahmad for writing this powerful concept, this is my third campaign together with him on perception building and looking forward to many more that mean something. Production House: Bionic Films Executive Producer: Salman Farooqi Producer: Saad Alavi Line Producer: Tabish Jalal DOP: Aamir Mughal Assistant Art Director: Yusra Sikandar & Mallik Matti 1st AD: Kamran Lodhi 2nd AD: Ramil Ahsan Styling: Iqra Sheikh Set: Aqeel - Aqeel Ur Rehman Set Incharge: Ůmëŗ Ïķŗäm Ċȟämp Storyboard Artist: Azhar Gaffar Animation & Post Production: PostFusion Grading: Abdul Wahab Danka Post Supervisor & Edit : Irfan Haider Music: Kashan Dawar VO: Ali Hayat Rizvi Photographer: Umair Raza Talent Management : Huma Yousuf & Kamran Lodhi Assistant Producer: Yuni Khan Production Manager: Ahmed Shahid Make Up: Bobby Location: Saad Cast: Kashif Hussain , Noreen M Gulwani , Perveen Soomro , Danish Irshad , Shizza Hashmi , Faraz Mazher Special Thanks: Jamshaid Alam