| Title | The One to Keep |
| Agency | VML |
| Campaign | The One to Keep |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Agency | ..L ..w Y..k Subscribers Only |
| Creative Agency | V...&R L...on Subscribers Only |
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