Gerardo Gutiérrez Iris Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
PHNX is one of the first festivals of the year, making it ideal for catching up on the work that is out there. The very nature of the festival implies an immersion into a more varied body of work and pieces that may not have the opportunity to participate in other types of festivals. It's an opportunity to see unique work and discover what those players who are not necessarily at the forefront of our minds every day are doing.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
This type of jury allows for a broader and more focused criterion on the different aspects that a piece should focus on.
What do you think of the idea of free entry until the shortlist stage?
Incredible. It's the perfect opportunity for agencies with limited budgets to showcase their work and compete.
How would you define the perfect PHNX Awards winner?
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What is having the biggest impact on creative trends at the moment?
Brands with purpose.
Who would you nominate as your two or three “creatives of the year”?
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