In the films, familiar travel moments come to life: “What exactly am I eating right now?”, “What's the story behind this strange sculpture?”, and “Wait, where am I?”—all effortlessly answered by the new Circle-To-Search with Google functionality. Meanwhile, social and digital out-of-home executions tackle another universal travel gripe: imperfect travel photos. From photobombing construction cranes, the seaweed that snuck into your beach pic, to lacklustre lighting, Galaxy AI lets you enhance your images and preserve your memories exactly as you lived them.
Philosophy
Samsung's latest global campaign shows how much more deeply and richly their travels can be captured and experienced to the fullest with the Galaxy S24 Ultra and its groundbreaking Galaxy AI.
Problem
Travel is all about the unexpected, but those unexpected moments don't always make for the best memories. Photobombed by a rogue pigeon? Wondering what that mysterious landmark actually is? Getting a little lost? — These are the travel hiccups we all know too well. Enter the S24 Ultra with Galaxy AI, your perfect travel companion for the summer of 2024. Building on the S24 Ultra's successful global launch in January, this campaign dives deeper into the heart of Gen Z's travel desires. As this generation takes on the world, Galaxy AI is primed to make their journeys smoother, more enriching, and undeniably more fun.