My Latest Work
SEE ALL WORKBreaking Depression: Out of the Maze
The Gegen Braune Flaschen-Bottle
Against brown bottles
Beck's Soundpils
About me
Hi, I’m Joy. An award-winning Creative Director currently based in Berlin, Germany. I have a copy background with a focus on concept and my strength lies in earned creative thinking, healthcare advertising, new business pitches. I also have experience in automotive, FMCG, tech, beverage, insurance, airlines and governmental work. What else… Most dogs naturally trust and like me.
Sector Experience
Awards
- 2019 D&AD Awards
- 2019 Art Directors Club of Europe
- 2019 The New York Festivals Advertising Awards
- 2019 CRESTA
- 2019 The One Show
- 2019 The One Club
- 2019 Epica Awards
- 2018 Kinsale Shark Advertising Festival
- 2018 LIA
- 2018 Cannes Lions International Festival of Creativity
- 2018 AdForum Business Creative Report
Positions
Creative Director
Edelman
Germany
2021 - Present (4 years 1 month)
AstraZeneca, The Global Fund, Allianz, J&J, Pfizer
The Gegen Braune Flaschen-Bottle
- BRAND:
- Beck's
- AGENCY:
- Serviceplan Group
Against brown bottles
- BRAND:
- Beck's
- AGENCY:
- Serviceplan Group
Beck's Soundpils
- BRAND:
- Beck's
- AGENCY:
- Serviceplan Campaign
Le BECK’s: The Legendary Beer Can
- BRAND:
- BECK’s Pils
- AGENCY:
- Serviceplan Campaign
- 2019 D&AD Awards
- 2019 Art Directors Club of Europe
- 2019 The New York Festivals Advertising Awards
- 2019 CRESTA
- 2019 The One Show
- 2019 The One Club
- 2019 Epica Awards
- 2018 Kinsale Shark Advertising Festival
- 2018 LIA
- 2018 Cannes Lions International Festival of Creativity
- 2018 AdForum Business Creative Report
