Ford Kuga Plug-In Hybrid - "The Game"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

Awards

1044

Brand: Ford Kuga Plug-In Hybrid
Country: Germany

Advertiser: Ford Motor Company

Title	The Game
Brief	The film story happens in a futuristic/surreal world to represent the three different levels of electric power trains the Kuga can be purchased. To make the visuals distinct, we created specific layers of design for each “level”. The team used a wide range of visual effects and techniques to manufacture the 70 VFX shots. From concept, previs to computer generated city extensions, cars, digital doubles, to cloud simulations, photogrammetry scans, a whole voxel 80s homage and last but not least an insane full CGI looping.
Agency	BBDO Group Germany
Campaign	The Game
Advertiser	Ford Motor Company
Brand	Ford Kuga Plug-In Hybrid
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Entrant Company	B..O G...p G....ny G..H Subscribers Only
Advertising Agency	B..O G...p G....ny G..H Subscribers Only
Chief Creative Officer	T..l D....el Subscribers Only
Creative Director	..d He.....es Subscribers Only
Creative Director	Je.....te B...é Subscribers Only
Art Director	V..d T...iu Subscribers Only
Copywriter	A..l Abo......ouh Subscribers Only
Client Service Director	S...ia P...er Subscribers Only
Head of Strategic Planning	Be....in Pl.....er Subscribers Only
Agency Producer	Al.....er G...r Subscribers Only
Production-/ Post-Production Company	Za.....erg Pr......ons G..H Subscribers Only
Executive Producer Film Production	J....ne E....ch Subscribers Only
Producer Post Production	N..a R....rt Subscribers Only
Writer/Composer	C...as F...is (Ap......e's C...d) Subscribers Only
Writer/Composer	Ev.....os Pap.......siou (Ap......e's C...d) Subscribers Only
Audio Production House	K...tz S....os G..H Subscribers Only
Sound Engineer	S...an K...tz Subscribers Only
Producer Audio Production	M....ce K....er Subscribers Only
Director	D...el Wa....k, ..o Za.....erg Pr......ons G..H Subscribers Only
Director Of Photography	Ek....rt Po....k, ..o Za.....erg Pr......ons G..H Subscribers Only
Editor	Al.....er J...at (b....); O...er S...pf Subscribers Only
Visual Effects / Animation	b...C G..H Subscribers Only
Styling	S...ie F...er Subscribers Only
Set Design	H....nn L...en Subscribers Only
Media Agency	..B . Mi.....re Subscribers Only
PR Agency	H..l &...; Kn....on Subscribers Only