| Title | Call of Love |
| Brief | Open-mindedness and connecting people of all backgrounds is the core of the Lufthansa Pride campaign 2023. That is expressed in the motto "The world says yes to you" and was brought to life with a digital poster stunt at the CSD in Frankfurt. With innovative digital portable posters, Lufthansa enabled four queer people from unsafe LGBTQIA+ countries to partake in a CSD and stand up for their communities.Four videocalls displayed on four rucksack billboards connected our four protagonists (from Turkey, Serbia, and Singapore) with the CSD crowd. They were live on the screens and literally “walked” with the Frankfurt crowd and interacted with them – carried on the backs of promoters. The protagonists could see and hear the crowd and interact with them. At every step the crowd reacted with genuine amazement, love and overwhelming openness. And all of them together showed the world that love can overcome every border. |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
Call of Love
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| Advertiser |
Lufthansa
|
| Brand |
Lufthansa
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Executive Creative Director |
T..l Mo.....sen Subscribers Only
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| Creative Director |
Se.....an H...zer Subscribers Only
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| Creative Director |
D....ik S....ck Subscribers Only
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| Account Manager |
Sc....it B...e Subscribers Only
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| Art Director |
L...ie Pe....en Subscribers Only
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| Agency Producer |
Al.....er Sc......sky Subscribers Only
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| Agency Producer |
Ch......her T....en Subscribers Only
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| Producer |
S....an G....ch Subscribers Only
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| Director of Photography (DOP) |
Al.....er Hi.....erg Subscribers Only
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| Executive Producer |
..n Sc.....er Subscribers Only
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| Audio |
M...s M...r Subscribers Only
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| Media Agency |
Mi.....re Subscribers Only
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| Copywriter |
I...a B...n Subscribers Only
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| Post Production |
M...is R...ik Subscribers Only
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| Art Director |
..i H....ri Subscribers Only
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| Producer |
D...is C...a Subscribers Only
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| Director of Photography (DOP) |
A..x D�.....berg Subscribers Only
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| Director of Photography (DOP) |
Be....in He....lf Subscribers Only
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