| Title | Potholes |
| Brief | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| Agency |
TRUTH.
|
| Campaign |
Potholes
|
| Advertiser |
Blue Yellow
|
| Brand |
Blue Yellow
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Strategist |
T...s Ba.....kas Subscribers Only
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| Copywriter |
N....us G....�as Subscribers Only
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| Designer |
Ga....lė Mi.....ytė Subscribers Only
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| Designer |
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| Account Manager |
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| Production Manager |
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