| Title | Closing the gender health gap |
| Brief | We launched the XProject campaign with #NotSoFunFacts on social media, presenting statistics to highlight the knowledge gap's gravity. These facts engaged our audience, leading to a compelling film supported by various cutdowns. It used filmic scenes, speaking to the underlying issues such as a lack of research and funding for women's health, a greater risk of misdiagnosis and longer waiting times for women, as well as the broader issue around men being treated as "the default human"." #NotSoFunFacts set the stage, while the film narrated a comprehensive story. Our call to action encouraged women to share their experiences. The stories flooded in, with our community sharing personal experiences on our social pages. Over 630 women submitted health stories to the XProject website, which we published. This influx of data exposed recurrent misdiagnoses, dismissals, and gender inequities, guiding our focus on disease areas and women-centered care initiatives. |
| Agency |
DEPT®
|
| Campaign |
XProject
|
| Advertiser |
Roche
|
| Brand |
F. Hoffmann-La Roche Ltd.
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Communications Strategist |
A...e C...ss Subscribers Only
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| Communications Strategist |
H...ne G...r Subscribers Only
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| Communications Strategist |
A...na Lo.....ndt Subscribers Only
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| Communications Strategist |
Vi....ia Smi.......erol Subscribers Only
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| Communications Strategist |
C...re Co....rn Subscribers Only
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| Communications Strategist |
R...el S...t Subscribers Only
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| Social Media Expert |
L...s Ba......rer Subscribers Only
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| Creative Manager |
..n Fe.....es Subscribers Only
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