| Title | Wall Street Balls (129s) |
| Brief | Research shows that 1 in 250 men will develop testicular cancer. Regular self-examination increases the chances of early detection and treatment. But, while most men’s balls go unchecked, thousands of people check out the Wall Street Bull’s balls every day - making them “The most checked balls on earth.”In a light-hearted campaign we hijacked the Wall Street’s Bull’s “most checked balls on earth” to turn social media comments into life-saving reminders.The campaign used social listening to detect every post online featuring the famous bull’s balls and responded with witty reminders for men to check in on their own instead. Each comment directed them to a quick and easy self-examination tutorial to watch or share.The unique tone and humor of the campaign helped break the stigma around self-examination and testicular cancer online. Over 25 000 unique comments were posted in numerous languages – reaching audiences from 21 different countries. The campaign reached over 2M people, achieving $110 000 in earned media with $0 media spend. |
| Agency |
FP7/DXB - McCann Worldgroup
|
| Campaign |
Wall Street Balls
|
| Advertiser |
Testicular Cancer Society
|
| Brand |
Testicular Cancer Society
|
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Digital
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