STAEDTLER-Mars Ltd - "The Brilliance of the Human Hand"

DonerNorth

DonerNorth Toronto, Canada

102

Title	The Brilliance of the Human Hand
Brief	STAEDTLER set out to launch a new traditional pen amongst much buzz of A.I. replacing artists. To prove nothing could replace humanity in art, we gave A.I. and a real artist the same broad prompt. Our artist produced an emotional piece that captured the beauty of human connection while A.I. created a piece that was lifeless and riddled with flaws. The art community quickly added their take on the same prompt and helped STAEDTLER prove the irreplaceable value of human artists.
Agency	DonerNorth
Campaign	The Brilliance of the Human Hand
Advertiser	STAEDTLER-Mars Ltd
Brand	STAEDTLER-Mars Ltd
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	115 seconds
Chief Creative Officer	L...e M...in Subscribers Only
Creative Director	J..l M..k Subscribers Only
Copywriter	J..l M..k Subscribers Only
Chief Strategy Officer	Ad....ne G....ey Wo......oon Subscribers Only
Account Supervisor	K....yn La....te Subscribers Only
Post FX	F..t Y..k ..X Subscribers Only
Sound Production	Eg....nt Subscribers Only