Rocío Velasco

Rocío Velasco

Senior Creative at Publicis Impetu
Montevideo, Uruguay

About me

I am a creative copywriter with a passion for advertising, crafting impactful campaigns since 2018. Throughout my career, I've had the opportunity to develop creative strategies for renowned brands such as L'Oréal, Unilever, Pepsi, Fiat, and Jeep, among others. Beyond agency life, I share my expertise as a creativity professor at Brother Montevideo and have also collaborated with Brother Buenos Aires. My work has been recognized with multiple national and international awards, and I've proudly served as a juror at both global and local advertising festivals.

Sector Experience

Positions

Senior Creative
Montevideo, Uruguay
April 2021 - Present (3 years 10 months)
For nearly five years, I've been creating and executing creative strategies and campaigns for major brands such as Pepsi, L'Oréal, Fiat, Jeep, Tienda Inglesa, and Farmashop, among others. My role involves blending strategic thinking with creativity to deliver impactful results that resonate with each brand's unique identity and audience.

Other professional activities

PHNX 2025

Awards Jury Member

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