| Title | The Pain Choir |
| Brief | Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates. |
| Agency | &Co. / NoA |
| Campaign | The Pain Choir |
| Advertiser | Danish Rheumatism Association |
| Brand | Danish Rheumatism Association |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Creative Director | C...s Co.....up Subscribers Only |
| Art Director | M...in St.....rd Subscribers Only |
| Account Director | M...en Fa.....us Subscribers Only |
| Strategic Planner | H...e J...n Subscribers Only |
| Media Strategist | M...en S...æs Subscribers Only |
| Media Strategist | N...e S...e H...en Subscribers Only |
| Agency Producer | Kr....na Ka....on Subscribers Only |
| Director | T..e Fr....en Subscribers Only |
| Executive Producer | S..a S...øe Subscribers Only |
| Post Production | G...th W....nd Subscribers Only |
| Director of Photography (DOP) | J...er Sp....ng Subscribers Only |
| Editor | R...us N...lm S....dt Subscribers Only |
| Sound Design Company | K...n K..h Subscribers Only |
| Sound Design Company | A..e ..y S....al Subscribers Only |
| Music | L...e Ma......sen Subscribers Only |
| Grade | S...e B...p Subscribers Only |
| Copywriter | M....as T...s Subscribers Only |
| Account Manager | N...e S....rt Subscribers Only |
| Graphic Designer | M...ne Th.....sen Subscribers Only |
| Producer | M....ie Fr....ou Subscribers Only |
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- BRAND:
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- AGENCY:
- &Co. / NoA
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- BRAND:
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- AGENCY:
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