Alexander Likhtman Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It's both vital for me as a PR professional to get to know best practices and best cases from abroad as well as to inspire the best ones to thrive further
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It's a brilliant idea to get the fresh view from various specialists from all over the globe
What do you think of the idea of free entry until the shortlist stage?
It may get us more work to sort out and pick brilliants. But on the other hands this will unlock possibilities for everyone no matter budget
How would you define the perfect PHNX Awards winner?
Strategic, tidy on case study design and structure. And creative.
What is having the biggest impact on creative trends at the moment?
AI for sure =)
Who would you nominate as your two or three “creatives of the year”?
Oh. Kanye with his SuperBowl ad. Not sure about two more
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