Which news hooks work for journalists in Central Asia, how to evaluate them, and which topics are better left alone? Tips from the CEO of ITCOMMS, a PR agency for IT business. Hi, my name is Alexander Likhtman, Founder and CEO of ITCOMMS, a PR agency for IT business. In this article, I will tell you how to generate news that will interest major media not only in Kazakhstan but also in other Central Asian countries with interesting case studies and peculiarities of media in this region. A good ne See more