Carrie Tang
Copywriter at DENTSU CREATIVE
Paris, France
TitleSEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Agency
Campaign SEX HAPPINESS (Brand Purpose)
Advertiser Reckitt Benckiser
Brand DUREX

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