Professor Ernst Wolvetang
Academic Researcher at VML
Antwerp, Belgium
TitleThe Mammoth Meatball (133s)
BriefVow is on a mission to break the status quo of food by challenging the way we think about how we produce and consume food and highlighting how cultured meat is cruelty-free and can reduce environmental impacts.The woolly mammoth is a symbol of loss and what drastic impact climate change can have. Could this giant become a beacon of hope for the future of food? The mammoth meatball was created by starting from the DNA of the extinct woolly mammoth (over 20 billion cells were used to create the meatball!).We sparked hope by making the seemingly impossible happen. And turned what is no longer here, into an icon of today: a meatball. A popular dish for people all over the world.
Agency
Campaign Mammoth Meatball
Advertiser Vow
Brand Vow

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