Wallace and Gromit star in a campaign to encourage people to explore England.
The results were beyond everyone’s wildest expectations and saw travel agents receive double, and even triple, figure sales growth on British bookings over the campaign period alone. The campaign itself generated £78.9m in incremental spend.
Gromit Unleashed raised £2.3 million pounds for charity and saw a £123 million pound boost to the economy.
Marketing Excellence Awards Winner 2014
Marketing Week Engage Winner
AdWeek’s ‘Ad of the Day’
The results were beyond everyone’s wildest expectations and saw travel agents receive double, and even triple, figure sales growth on British bookings over the campaign period alone. The campaign itself generated £78.9m in incremental spend.
Gromit Unleashed raised £2.3 million pounds for charity and saw a £123 million pound boost to the economy.
Marketing Excellence Awards Winner 2014
Marketing Week Engage Winner
AdWeek’s ‘Ad of the Day’
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