Emad Khayyat
ECD at Black Orange
Dubai, United Arab Emirates
TitleThe Unsinkable Truth: One dead sea is enough
BriefThousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface in Jordan, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.
Agency
Campaign The Unsinkable Truth
Advertiser Ministry of Environment
Brand Ministry of Environment

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