Title | Save our Summer: Pigeon |
Agency | adam&eveDDB |
Campaign | Save Our Summer |
Advertiser | PepsiCo Inc. |
Brand | Lipton Ice Tea |
Date of First Broadcast/Publication | 2024 / 6 |
Business Sector | Non-Alcoholic |
Story | In five separate commercials running across Europe, Lipton’s SOS Squad jumps into action to rescue workers and beachgoers from common summer problems, always finding solutions that are humorously over-the-top. |
Philosophy | centres on an SOS Squad from Lipton who are here in their bright yellow uniforms to take away those niggles and leave only the fun bits of summer to enjoy. |
Problem | adam&eveDDB’s campaign responds to research carried out by Lipton Ice Tea to identify the most annoying summer niggles for key European countries. Sweat, stuffy offices and overcrowded beaches and pools topped the list and gave Lipton Ice Tea a summer purpose. |
Media Type | Television |
Length | |
Chief Marketing Officer (CMO) | April Redmond |
Marketing Director | Cathy Graham-Kidd |
Advertising | Ellen Healy |
Advertising Manager | Kevin Evans |
Head of Marketing | Iwona Zbierska |
Marketing Manager | Iuliana Dragomir |
Advertising Manager | Galina Ryazanova |
Advertising Manager | Alexia Anghelakhou |
Advertising Manager | Victoire Binet Lemay |
Chief Creative Officer | Richard Brim |
Creative Director | Mark Shanley |
Creative Team | Jeppe Vidstrup |
Creative Team | John-Trainor Tobin |
Social Creative | Judith Tulkens |
Producer | Payton Cox |
Planning Partner | Sarah Carter |
Account Planner | Liora Ingram |
Chief Executive Officer (CEO) | Miranda Hipwell |
Global Business Director | Flemming Lerche |
Account Director | Max Sullivan |
Account Director | Scarlett Aldridge |
Managing Partner | Deborah Kerr |
Account Executive | Jude Green |
Production Company | Agile Films |
Director | Fatal Farm |
Director of Photography (DOP) | Theo Garland |
Executive Producer | Andy Eaton |
Production Manager | Igor Degtiarev |
Lead Editor | Martin Fickling |
Colorization | Absolute Ems |
CG | Absolute Ems |
Sound | Absolute Ems |
Colorist | Juliette Wileman |
Special Effects / VFX | Peter Smith |
VFX Lead | Jasmine Cooper |
Production Service Company | Romance Films |
Sound Designer | Ian Hargest |