Title | You're Good to Pogo: Pickleball |
Agency | Cutwater |
Campaign | You’re Good to Pogo |
Advertiser | Intuity Medical |
Brand | Pogo Automatic |
Posted | August 2023 |
Business Sector | Medical Equipment |
Story | Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®. |
Media Type | Television |
Length | |
Agency | Cutwater |
Founder | Chuck McBride |
Chief Creative Officer | Chuck McBride |
Principal | Christian Hughes |
President | Christian Hughes |
Art Director | Alexandra Ebright |
Head of Media | Lizzy Ryan |
Communication | Lizzy Ryan |
Group Account Director | Matt Allen |
Project Manager | Ana Elejalde |
Production | Hungry Man |
Director | Hank Perlman |
Executive Producer | Caleb Dewart |
Managing Partner | Caleb Dewart |
Head of Production | Franchesca McDowell |
Producer | Matt O Brian |
Director of Photography (DOP) | Adam Beckman |
Production Designer | Latisha Duarte |
Editorial | Hungry Man |
Editor | Mike Feldman |
Post | Brickyard VFX |
Special Effects / VFX | Brickyard VFX |
Lead VFX | Sean McLean |
Producer | Ellen Schmitt |
Post | Royal Muster |
Colorization | Royal Muster |
Executive Producer | Thatcher Peterson |
Colorist | Gregory Reese |
Post | Lime Studios |
Mix | Lime Studios |
Mixer | Tom Paolantonio |
Director of Creative Operations | Viktor Torbjörnsen |
VP of Marketing | Dave Yamauchi |
Senior Director | Praveen Chopra |
Marketing Manager | Bridgett Marion |
Director Customer Experience | Kim Panos |
Copywriter | Mike Ennen |
Scenic Designer | Patrick Nelson |
Art Director | Emma Shepler |
Executive Producer | Doug Stivers |
Strategist | Uma Mantravadi |
Director of Social Strategy | Justin Juul |
Social Media Project Manager | Juliana Rios |
Head of Social Media | Joseph Gudino |
Media Strategist | Gavin Faucette |
Account Director | Grace Fiset |
Account Executive | Justin Koerner |
Special Effects / VFX | Brody McLean |