| Title | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| Agency | McCann London |
| Campaign | 16th Century Life Expectancy |
| Advertiser | UK Black Pride |
| Brand | UK Black Pride |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Media Agency | U...e Subscribers Only |
| Media Agency | C...r C....el T..m Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Creative Director | W....am C...am Subscribers Only |
| Creative Director | J...s C...by Subscribers Only |
| Creative Team | ..n C...ay Subscribers Only |
| Creative Team | L...yn R....nd Subscribers Only |
| Head of Design | L..a C....na Subscribers Only |
| Design Director | ..x He.....on Subscribers Only |
| Strategy Director | R....ca P...st Subscribers Only |
| Account Manager | S...ie ..y Subscribers Only |
| Account Associate | El.....th F...d Subscribers Only |
| Project Manager | N....ta Up....ay Subscribers Only |
| Project Manager | L..y C...er Subscribers Only |
| Marketing Manager | A...ey B...k Subscribers Only |
| Producer | S...a A...i Subscribers Only |
| Photographer | j..n m...in Subscribers Only |
| Retoucher | j..n m...in Subscribers Only |
| Cinematography | S...a A...i Subscribers Only |
More Work
SEE ALLField Trips
- BRAND:
- Xbox
- AGENCY:
- McCann London
Therapeutic Play
- BRAND:
- Xbox
- AGENCY:
- McCann London