| Title | The Land of the Unfree |
| Title (original language) | Roe v. Wade |
| Brief | BRIEFTo Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still has the power to stop abortion bans.SOLUTIONA 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free.A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world. |
| Agency | Anorak Oslo |
| Campaign | The Land of the Unfree |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
| Creative Team | L..s H...he Subscribers Only |
| Creative Team | P...r P...r Subscribers Only |
| Creative Team | S...n Si....en Subscribers Only |
| Client Director | J...e Es.....en Subscribers Only |
| Project Manager | C....la ..n B...ke Subscribers Only |
| Brand Activation | K....ia L..h Subscribers Only |
| Designer | C....ne K....an Subscribers Only |
| Motion | E...nd ..l Sa....ug Subscribers Only |
| Motion | N...kvi Tho.......son Subscribers Only |
| Production Company | B..F Subscribers Only |
| Director | Ni....na K...p Subscribers Only |
| Assistant Director / Senior Art Director | V....na Fi....oa Subscribers Only |
| Executive Producer | A...a D...do Subscribers Only |
| Producer | F...i K...l Subscribers Only |
| Director of Photography (DOP) | A....as Jo......sen Subscribers Only |
| Set Designer | An....ca N...n Subscribers Only |
| Wardrobe / Stylist | Li.....te Br.....�ng Subscribers Only |
| MUA | D....la Er....on Subscribers Only |
| MUA | An.....ue Ka....on Subscribers Only |
| Editor | E..a B....an Subscribers Only |
| Colorist | J...im Ri....ds Subscribers Only |
| Sound Design Company | Po....il S...d Subscribers Only |
| Online Artist | J...im An.....son Subscribers Only |
| Advertising Manager | C....la Ko....ud Subscribers Only |
| Advertising Manager | Kr....ne D...ik ..o Subscribers Only |
| Advertising Manager | S...re St....en To.....en Subscribers Only |
| Music | O...gy Subscribers Only |
| Artist | E...ie N....as Subscribers Only |
| Talent Management | L...le ..g S...er Subscribers Only |
| Music Producer | N..s M...in L...en Subscribers Only |