| Story | New Head & Shoulders Campaign to Educate and Empower Teens Against Bullying 1 out of 3 teenagers experience bullying – and those with dandruff are twice as likely to be among them. Dandruff is diminished as this small white flake, but in reality, it has a much heavier emotional weight for teenagers. This is the insight on which we came up with the idea of using a growing backpack as the metaphor for showing the weight on kids' shoulders. By suspending reality and dramatizing it this way, we hope to break down the stigmas that often come along with both dandruff and bullying |