FundAME - "Video lives behind SMA"

VMLY&R Health

VMLY&R Health Madrid, Spain

4027

Title	Video lives behind SMA
Agency	VMLY&R Health
Campaign	Invisibles
Advertiser	Biogen, Inc.
Brand	FundAME
Date of First Broadcast/Publication	2022
Business Sector	Medical Equipment
Tagline	Lives behind SMA
Story	'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease. The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.
Media Type	Television & Cinema
Length	123 seconds
Chief creative Officer	Natxo Díaz
Creative Director / Head of Art	Leo Rincón
Creative Supervisors	César Pérez
Creative Supervisor	Adrián Poveda
Creative Supervisor	Eduardo Domínguez
Copywriter	Natxo Díaz
Copywriter	César Pérez
Copywriter	Catalina Segura
Copywriter	Eduardo Domínguez
Art Director	Leo Rincón
Art Director	Adrián Poveda
Account team	Cristina Crespo
Account team	Mayte Pou
Account team	Patricia Ruiz
Client team	Ana Vanko
Client team	Mónica Excusa
Client team	Inés Drake
Production Company	LaBoutique77
Director	Pablo Arreba
Executive Producer	Antonio Campos
DOP	Jorge Roig
Photographer	David Valor
VFX	Leonardi Web
Postproduction Director	Juan Eduardo Peso
Color grading	Nadia Khairat
Sound Design	Juan Eduardo Peso