| Title | The Heinicke Deal |
| Agency | draftLine |
| Campaign | The Heinicke Deal |
| Advertiser | AB Inbev |
| Brand | Bud Light |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| PR Agency | ..M Subscribers Only |
| PR Agency | W...r Sh.....ck Wo.....de Subscribers Only |
| Copywriter | .d St.....ll Subscribers Only |
| Copywriter | Z..h P...e Subscribers Only |
| Chief Creative Officer | C..o Sa.....to Subscribers Only |
| Creative Director | K...ie W...s Subscribers Only |
| Designer | A..y T..d Subscribers Only |
| Group Creative Director | c...k p...no Subscribers Only |
| Associate Creative Director | ..n C...no Subscribers Only |
| Associate Creative Director | S...io M...oy Subscribers Only |
| Project Manager | M...a Kr.....ak Subscribers Only |
| Senior Art Director | K....en P...e Subscribers Only |
| Senior Copywriter | A...h B....ra Subscribers Only |
| Senior Copywriter | ..n K...t Subscribers Only |
| Associate | K...e M....hy Subscribers Only |
| Associate Brand Manager, Sports Marketing | E...y V...z Subscribers Only |
| Associate, Integrated Media | J..e S...z Subscribers Only |
| Digital Director | M..t Sp....ng Subscribers Only |
| Director, Marketing Communications | M....el G..n Subscribers Only |
| Director, Sports Marketing | ..e B...es Subscribers Only |
| EVP, Agency Lead | B...n Wi....ms Subscribers Only |
| Junior Associate | P...e Kr.....an Subscribers Only |
| Senior Communications Director | L...y Cl....rd Subscribers Only |
| Senior Digital Director | C...y B...n Subscribers Only |
| Senior Director | M....la G...ia Subscribers Only |
| Senior Strategist | D...el F..i Subscribers Only |
| Senior Vice President (SVP) | J....ca Br....di Subscribers Only |
| Chief Marketing Officer (CMO) | B...it G...e Subscribers Only |
| Vice President (VP) | ..n Z..k Subscribers Only |
| VP Marketing | A..y G...er Subscribers Only |
| VP, Integrated Media | S....an F...s Subscribers Only |