Photographer
| Title | DIY 3 |
| Agency | Uncommon Creative Studio |
| Campaign | Change. Made Easier |
| Advertiser | B&Q |
| Brand | B&Q |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Drugstores, Specialty Stores |
| Story | B&Q helps make change easier. Alongside the brand film Flip, we created an outdoor series that continued to spotlight convenience. The thought-provoking outdoor campaign returns to an idea of simplicity — showing hard-working and sales-driving ads can be bold and beautiful. The products leap, fall and spill directly out of a smartphone, showing how easy it is to access B&Q's huge range of products ready for delivery or click & collect. The series shows paint dripping from a mobile into a glossy puddle, a blooming flower growing from the screen and a roll of B&Q wallpaper tumbling from the phone. |
| Media Type | Outdoor/Out of Home |
| Photographer | James Day |
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