UK Black Pride - "16th Century Life Expectancy"

McCann London

McCann London London, United Kingdom

Awards

2161

This ad is part of the ACT Responsible Collection

Brand: UK Black Pride
Country: United Kingdom

Advertiser: UK Black Pride

Title	16th Century Life Expectancy
Brief	Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s.
Agency	McCann London
Campaign	16th Century Life Expectancy
Advertiser	UK Black Pride
Brand	UK Black Pride
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Media Type	Digital
Media Agency	U...e Subscribers Only
Media Agency	C...r C....el T..m Subscribers Only
Chief Creative Officer	..b D...al Subscribers Only
Chief Creative Officer	La....ce T....on Subscribers Only
Creative Director	W....am C...am Subscribers Only
Creative Director	J...s C...by Subscribers Only
Creative Team	..n C...ay Subscribers Only
Creative Team	L...yn R....nd Subscribers Only
Head of Design	L..a C....na Subscribers Only
Design Director	..x He.....on Subscribers Only
Strategy Director	R....ca P...st Subscribers Only
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Project Manager	L..y C...er Subscribers Only
Marketing Manager	A...ey B...k Subscribers Only
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Photographer	j..n m...in Subscribers Only
Retoucher	j..n m...in Subscribers Only
Cinematography	S...a A...i Subscribers Only