Militza Quispe
Creative Team at Fahrenheit DDB
Lima, Peru
TitleThe Friendly Break Up Collection
BriefThe Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agency
Campaign The Friendly Break Up Collection
Advertiser FC home & Deco
Brand FC home & Deco

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PostedNovember 2022
Business SectorSubscribers Only
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