Nestor Añez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because every year new talents believe in creativity and sign up for acknowledgement
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Good ideas comes from everywhere, I think this may be very interesting because ideas will be selected not only by its creativity
What do you think of the idea of free entry until the shortlist stage?
This is a business, so I'm ok with that. Is better to know if your work fits the jury standard and save money.
How would you define the perfect PHNX Awards winner?
It's has to be sharp, direct and creative.
What is having the biggest impact on creative trends at the moment?
The smart use of AI as a powerfull resource and not as an idea solver
Who would you nominate as your two or three “creatives of the year”?
The real creatives behind the job, the creative duo, besides the CGO
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