Roman Krmášek
Copywriter at Mannschaft
Bratislava, Slovakia
TitleEnergy crisis
BriefIn 2022, we had an energy crisis in Europe due to the war in Ukraine. In the media, we have often heard recommendations on how to save money with various energy savings. These recommendations helped us, the common people living in regular households. However, they are useless for homeless people. We created an emotional campaign based on this insight, which has a large portion of emotion in it, which is necessary for charity campaigns.
Agency
Campaign Energy crisis
Advertiser Vagus
Brand Vagus

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