| Title | Umami Land |
| Brief | The idea for Umami Land stemmed from an increase in searches for Food Delivery (55%) and Easy Recipe (30%) between 2019 and 2020. So a rising interest in both food and takeaways was apparent. Opting to raise awareness around the beautifully diverse Japanese food available around the world, we made Umami Land as a homage for the world to enjoy.Since everyone enjoys food, our demographic was practically everyone. Umami Land was translated to simplified Chinese and Korean to increase that reach. It’s browser-based and can be accessed on both desktop and mobile, with Google Search integrations. |
| Agency | Monks London |
| Campaign | Umami Land |
| Advertiser | |
| Brand | Google Search |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Lead Producer | T...as D..m Subscribers Only |
| Project Manager | D...is .e R...j Subscribers Only |
| Senior Creative | M...a Bi.....va Subscribers Only |
| Creative Team | M...io L...e Subscribers Only |
| Senior Copywriter | J...ph J....on Subscribers Only |
| Concept Artist | Ch......her Si....ra Subscribers Only |
| Concept Artist | L....rt Ve....ff Subscribers Only |
| Senior Illustrator | M...yn Kl....en Subscribers Only |
| Illustrator | G...e Wa.....ry Subscribers Only |
| Illustrator | J...a N...s Subscribers Only |
| Illustrator | A....in M..i Subscribers Only |
| Art Director | A...r D..s Subscribers Only |
| D...d Fe.....dez Subscribers Only | |
| UX Designer | J...en ..l Subscribers Only |
| UX Designer | D...no K..p Subscribers Only |
| Senior Animator | V....nt ..i Subscribers Only |
| 3D Artist | M...te ..n ..r S....el Subscribers Only |
| 3D Generalist | F...d An....nt Subscribers Only |
| Sr 3D Animator | Mu....em B...ak Subscribers Only |
| 3D Generalist | K..a Le.....ndt Subscribers Only |
| Sound Designer | D..e ..n Lu.....elt Subscribers Only |
| Music Composer | V....nt J...bs Subscribers Only |
| Sound Designer | V....nt J...bs Subscribers Only |
| Technical Director | R..e Bo....st Subscribers Only |
| Technical 3D Developer | J...n Ho....da Subscribers Only |
| Lead Developer | R....er N....ff Subscribers Only |
| Frontend Developer | R...o A...z Subscribers Only |
| Lead Producer | T...as D..m Subscribers Only |