Vladimir  Lopatka
Group Head at Yandex Magic Camp
TitlePoetry All Around
Brief“Poetry All Around” is a new feature in Yandex smart camera that finds poetry in everything around you.And it’s not just a simple search that puts together the image and its definition – the first Poetic Augmented Reality in the world!This unique technology defines not only material objects but also meanings – it knows how to find unexpected matches of pictures and poems and how to demonstrate multiple layers of poetic canvas.For example, you take a photo of your beloved dog and you get Akhmatova’s poem about love.
Agency
Campaign Poetry All Around
Advertiser Yandex
Brand Yandex

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director Al.....ra Nov.......aya Subscribers Only
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