| Title | Victoria Cempasúchil: The Taste Of Reunion |
| Brief | Victoria beer created Cempasuchil: The taste of reunion, the first TV ad made with real comments that Mexicans wrote to their departed loved ones on social networks, those comments served as inspiration to develop our content, giving voice for the first time to our consumers.The cempasúchil flower became the icon that connected all creative actions, being a symbolic bridge that guides the deceased to the world of the living, made possible the reunion and close the line between living and dead for Mexicans to connect with their loved ones for one last night and celebrate in an innovative way one of the most important traditions for them. |
| Agency |
Ogilvy Mexico
|
| Campaign |
The Taste of Reunion
|
| Advertiser |
Cerveceria Modelo
|
| Brand |
Victoria
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
|
| Regional Chief Creative Officer |
J....ca Ap.....iz Subscribers Only
|
| Chief Creative Officer |
D...o Ro.....uez Subscribers Only
|
| Global Chief Creative Officer |
..z T...or Subscribers Only
|
| Deputy Chief Creative Officer |
..e Sc.....tta Subscribers Only
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| Creative Director |
K...n M...ia Subscribers Only
|
| Creative Director |
J...er M..o Subscribers Only
|
| Content Creative Director |
B...m Ro.....uez Subscribers Only
|
| Copywriter |
J...ome Go....lez Subscribers Only
|
| Copywriter |
�...el I...ñez Subscribers Only
|
| Art Director |
I...el M..a Subscribers Only
|
| Art Director |
Jo....an Ap....io Subscribers Only
|