Title | Frozen Favourites & Baking Range |
Agency | St. Luke’s Communications |
Campaign | Ocado Own Range |
Advertiser | Ocado |
Brand | Ocado |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Online Retail, E-store |
Tagline | There's an Ocado Just for You |
Story | The spot features new packaging for Ocado Own Range frozen goods, stating they are at a ‘cool price’ and its new-look ‘bargain baking range’, including flour and eggs. The products help a family to put together a meal easily and quickly on a busy Monday, while the baking products are used for a rainy day bakeathon. |
Philosophy | Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”. |
Media Type | Television |
Length | |
Production Company | Outsider |
Editing Company | Final Cut |
Sound Design Company | Jungle Studios |
Advertising Manager | Lisa McDowell |
Advertising Manager | Sarah Emerson |
Advertising Manager | Alicia Clarke |
Advertising Manager | Alex Locke |
Chief Creative Officer | Alan Young |
Creative Partner | Julian Vizard |
Art Director | Joanne Boyle |
Copywriter | Matt Harvey |
Chief Strategy Officer | Dan Hulse |
Agency Planner | Tara Ellis |
Agency Producer | Davina Hickson |
Business Director | Emily Gill-Heginbotham |
Senior Account Director | Olive Logue |
Senior Account Director | Samantha Cowley |
Senior Account Manager | Maisie LaCosta |
Account Manager | Hope Shooter |
Account Executive | Sam Everett |
Director | Chris Balmond |
Producer | Steve Elgar |
Editor | Suzy Kearney |
Post Production | Nineteentwenty |
Director of Photography (DOP) | Theo Garland |
Producer & Project Manager | Georgie Moran |
Photography & Retouching | Jonathan Kennedy |
Food Stylist | Vicki Smallwood |
Sound FX | 5A Studios |
Designer | Tod Butler |
Designer | Dan Forde |
Motion & Animation | John Peter |
Digital | Curious Productions |
Social Media Agency | Tag |
Media planning/buying | Hearts & Science, MMC |
Digital Data Planning and Buying | m/SIX |