| Title | Potholes |
| Brief | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| Agency | TRUTH. |
| Campaign | Potholes |
| Advertiser | Blue Yellow |
| Brand | Blue Yellow |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Strategist | T...s Ba.....kas Subscribers Only |
| Copywriter | N....us G....�as Subscribers Only |
| Designer | Ga....lė Mi.....ytė Subscribers Only |
| Designer | P....as Ka....is Subscribers Only |
| Account Manager | V...a S....kė Subscribers Only |
| Production Manager | T...s G...žė Subscribers Only |