| Title | MASTERCARD Kiedy do sklepu |
| Brief | In the first month of lockdown, the number of Mastercard transactions in Polish stores dropped by as much as 15%. Consumers knew that every visit to a store posed a threat, so they limited it as much as they could.We, on the other hand, knew that grocery shopping is not something you can cut back on forever.So when WHO declared cashless transactions to be the safest form of payment, we took the responsibility for safer shopping and created KIEDYDOSKLEPU.PL — a precise tool that determines shopping rush hours.Users who visited the website, selected their zip code, store type and day of the week, saw a graph showing the traffic in these stores, which enabled them to go shopping at the right time.KIEDYDOSKLEPU.PL made a positive impact. Its communication improved the image of the brand and helped Mastercard increase its advantage over Visa by record-breaking 8.4 percentage points. |
| Agency |
Isobar Poland
|
| Campaign |
MASTERCARD Kiedy do sklepu
|
| Advertiser |
MasterCard
|
| Brand |
Mastercard
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Group Account Manager |
A..a Try......ska Subscribers Only
|
| Chief Technology Officer |
N....rt F...ke Subscribers Only
|
| Application Developer |
K...l Ł....iuk Subscribers Only
|
| Development |
S...an Kas......icz Subscribers Only
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| Solutions Architect |
T...sz St......�ski Subscribers Only
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| Technology Lead |
K...ad O...l Subscribers Only
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