Creative Direction Associate Manager
at
CreativeDrive part of Accenture Interactive
San José , Costa Rica
Overview
COVID canceled everything.
This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality.
Idea
UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships.
COVID canceled everything.
This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality.
Idea
UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships.
More Work
SEE ALLFanscreen Gatorade
- BRAND:
- Gatorade
Bavaria Bar Hopping
- BRAND:
- Bavaria
Adan & Eva
- BRAND:
- Adan & Eva