Kauã Michelin Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

I have greatly developed my assessment, selection, and feedback skills in recent years. PHNX presents an opportunity to put these skills to the test in a setting beyond everyday life, while also allowing me to see industry-relevant creative work.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

This is valuable because it allows diverse and authentic perspectives to evaluate the cases.

What do you think of the idea of free entry until the shortlist stage?

This is fantastic! It's a great way to boost registration interest, incentivize participation, and tap into where people truly want to invest their money.

In Brazil, the Brazilian Creative Club Awards follows the same format.

How would you define the perfect PHNX Awards winner?

Simple and powerful creativity. (and which also solved the problem presented in the briefing)

What is having the biggest impact on creative trends at the moment?

AR and AI. But, how we use it to solve problems or make it accessible makes all the difference.

Who would you nominate as your two or three “creatives of the year”?

Hard question. I need more research to make an informed decision. From tiktok creators to creatives in the ad industry, I have a lot of names in my head. Sorry.