Pablo Olmedo Velarde Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because being aware of ideas that are making in the world is important to be at the forefront in the advertising world.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
That your opinion is important since we make diverse opinions visible, and we will obtain important feedback outside of the ego of the publicist
What do you think of the idea of free entry until the shortlist stage?
This gives the possibility for great ideas to participate in various categories without depending on the budget, making it a fairer competition
How would you define the perfect PHNX Awards winner?
I would define him as a winner who seeks to transform a brand and generate a positive impact on society.
What is having the biggest impact on creative trends at the moment?
There are very creative ideas with artificial intelligence, but I believe that regardless of trends, a good idea can be deployed without having to take advantage of a trend.
Who would you nominate as your two or three “creatives of the year”?
This year, Anselmo Ramos and Leandro Raposo have surprised me again by how they have managed to stay current despite new trends and technologies.
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