Diego Barboza Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
PHNX has been growing every year and I'm excited to be impressed by all the submissions. I hope to bring my passion for the future of the creative industry to the judging process.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
Awards that celebrate creative solutions for locally relevant contexts.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
Latin America still and recently Asia. Singapore has just won its first Grand Prix at Cannes. Thailand and Vietnam are some interesting emerging markets to look out for.
What trends or cultural shifts do you think will define the most impactful creative work this year?
This year is the year where the best "AI idea" might win big.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
A great idea should be brave, inspiring, transformative, and beautifully executed. If it ticks all those boxes, don’t hesitate to submit it.
Which creative minds are inspiring you the most right now?
Creative minds who look beyond the advertising world for inspiration and references.
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