Jack Fonseca
Sr. Creative Copywriter at DON
Buenos Aires, Argentina
The campaign shows a reality that each of us are exposed to during the summer, "The human heat". All those uncomfortable, sticky moments that we hate so much generated by the heat are made visible in this campaign under the concept "We all need an air conditioner", which comes to give us a break from the heat, but also from life.

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started