Duilio Molinari Rospigliosi Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Ideas with purpose have always been my driver in my career and, this year, it seemed incredible to me that it is also the purpose of PHNX.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
In my view the advertising isn't only for creatives. Adding others talents like strategists, clients and people the campaigns and ideas will have a complete feedback and we'll know if one idea is than effective like we believe.
What do you think of the idea of free entry until the shortlist stage?
If we believe in ideas, why not give them a chance? In my opinion, the idea of free entry is a good way to democratize the dynamics of the festival, opening the possibility to all creatives in general.
How would you define the perfect PHNX Awards winner?
Ideas with creativity and coherence at the same time. If one idea can excite and be understood for the people, so we will a winner.
What is having the biggest impact on creative trends at the moment?
The use of AI in many forms. Now creators can use this technology to create videos, prints, music, and more. But contrary to what people believe, AI is just a tool. A tool powered by our creativity and that, as always, must be the most important part of the idea.
Who would you nominate as your two or three “creatives of the year”?
Leandro Raposo and Anselmo Ramos.
.